Huawei launches its PC market

Between 2009 and 2016, Huawei's share of the global smartphone market rose from 1% to 9.5%. Having become the number three in a sector where it aims at the first place, Chinese has taken the lead to reiterate its success in the PC market. At a press conference on May 23 in Berlin, the Shenzhen company presented its first three models of computers, which it announced in June in 12 countries, including 7 in Europe. France should not be concerned by this first wave of launch. Contacted by our colleagues at 01net, the manufacturer's hexagonal subsidiary said it has "decided to continue to focus on the mobile phone segment."


Positioned on the high end, two of the models of the family of PC of Huawei integrate of Intel Core i7 processors. All of them run on Windows 10 and embed house software to automate data transfers between them and the smartphones of the manufacturer. Among them is the Matebook D, a notebook of 15.6 '' and a thickness of 16.9 mm which will be sold between 799 and 999 €. On the storage side, it can offer up to 256 GB in SSD and 1 TB in HDD. More expensive (between 1399 and 1699 €) and finer (12.5 mm), the model Matebook X is without fan and weighs only 1.05 kg. This MacBook clone features a 13% screen that covers 88% of the surface. Finally, Huawei will also deliver the Matebook E to compete in the hybrid segment. PC 12 '' tablet, the product is equipped with a cover keyboard that allows to transform it into laptop PC. It is the only new product of Huawei to embed a chip Core i5. It will be marketed between 999 € and 1299 €.

Favoring the margin in a sluggish PC market

Huawei did not choose to become an actor of the PC by targeting the high-end. In a sluggish market (+ 0.6% in volume in the first quarter of 2017, according to IDC), this orientation allows it to focus on the segment with the highest margins. This strategy has already shown its effectiveness for HP. Between January and March last year, the American took the place of number one of the PC to the Chinese Lenovo thanks to the launch of original products and its decision to stop offering low-margin materials.



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